An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data
Blake, Miranda R, Dubey, Subodh, Swait, Joffre, Lancsar, Emily and Ghijben, Peter 2020, An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data, Journal of business research, vol. 117, pp. 44-57, doi: 10.1016/j.jbusres.2020.04.040.
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An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data
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