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The advertising policies of major social media platforms overlook the imperative to restrict the exposure of children and adolescents to the promotion of unhealthy foods and beverages

Sacks, Gary and Looi, Evelyn Suk Yi 2020, The advertising policies of major social media platforms overlook the imperative to restrict the exposure of children and adolescents to the promotion of unhealthy foods and beverages, International journal of environmental research and public health, vol. 17, no. 11, Special Issue Child Nutrition Management, pp. 1-10, doi: 10.3390/ijerph17114172.

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Title The advertising policies of major social media platforms overlook the imperative to restrict the exposure of children and adolescents to the promotion of unhealthy foods and beverages
Author(s) Sacks, GaryORCID iD for Sacks, Gary orcid.org/0000-0001-9736-1539
Looi, Evelyn Suk YiORCID iD for Looi, Evelyn Suk Yi orcid.org/0000-0002-9814-1068
Journal name International journal of environmental research and public health
Volume number 17
Issue number 11
Season Special Issue Child Nutrition Management
Start page 1
End page 10
Total pages 11
Publisher MDPI
Place of publication Basel, Switzerland
Publication date 2020
ISSN 1661-7827
1660-4601
Keyword(s) Science & Technology
Life Sciences & Biomedicine
Environmental Sciences
Public, Environmental & Occupational Health
Environmental Sciences & Ecology
social networks
advertising policy
marketing
digital platforms
unhealthy food
OBESITY
Summary There have been global calls to action to protect children (aged <18) from exposure to the marketing of unhealthy foods and beverages (‘unhealthy foods’). In this context, the rising popularity of social media, particularly amongst adolescents, represents an important focus area. This study aimed to examine the advertising policies of major global social media platforms related to the advertising of unhealthy foods, and to identify opportunities for social media platforms to take action. We conducted a desk-based review of the advertising policies of the 16 largest social media platforms globally. We examined their publicly available advertising policies related to food and obesity, as well as in relation to other areas impacting public health. The advertising policies for 12 of the selected social media platforms were located. None of these platforms adopted comprehensive restrictions on the advertising of unhealthy foods, with only two platforms having relevant (but very limited) policies in the area. In comparison, 11 of the 12 social media platforms had policies restricting the advertising of alcohol, tobacco, gambling, and/or weight loss. There is, therefore, an opportunity for major social media platforms to voluntarily restrict the exposure of children to the marketing of unhealthy foods, which can contribute to efforts to improve populations’ diets.
Language eng
DOI 10.3390/ijerph17114172
Indigenous content off
Field of Research MD Multidisciplinary
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30139263

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.