Case Study - Marketing Sport Experiences Inside and Outside Stadia

Mcdonald, Sharyn 2008, Case Study - Marketing Sport Experiences Inside and Outside Stadia. In Smith, Aaron C.T. (ed), Introduction to sport marketing, Elsevier, Amsterdam, The Netherlands, pp.165-166.

Attached Files
Name Description MIMEType Size Downloads

Title Case Study - Marketing Sport Experiences Inside and Outside Stadia
Author(s) Mcdonald, SharynORCID iD for Mcdonald, Sharyn orcid.org/0000-0002-6534-4088
Title of book Introduction to sport marketing
Editor(s) Smith, Aaron C.T.
Publication date 2008
Total chapters 13
Start page 165
End page 166
Total pages 2
Publisher Elsevier
Place of Publication Amsterdam, The Netherlands
Keyword(s) marketing
stadium
tailgating zones
ISBN 0750686855
9780750686853
Language eng
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Persistent URL http://hdl.handle.net/10536/DRO/DU:30139409

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 5 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Mon, 29 Jun 2020, 13:59:56 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.