Case Study - Nike: Turning Adversity into Opportunity

Mcdonald, Sharyn 2008, Case Study - Nike: Turning Adversity into Opportunity. In Smith, Aaron C.T. (ed), Introduction to Sport Marketing, Elsevier, Amsterdam, The Netherlands, pp.75-77.

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Title Case Study - Nike: Turning Adversity into Opportunity
Author(s) Mcdonald, SharynORCID iD for Mcdonald, Sharyn
Title of book Introduction to Sport Marketing
Editor(s) Smith, Aaron C.T.
Publication date 2008
Total chapters 13
Start page 75
End page 77
Total pages 3
Publisher Elsevier
Place of Publication Amsterdam, The Netherlands
Keyword(s) innovative
social responsibility
ISBN 0750686855
Language eng
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
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