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The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions

Piancatelli, Chiara, Massi, Marta and Vocino, Andrea 2020, The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions, Journal of strategic marketing, pp. 1-21, doi: 10.1080/0965254x.2020.1786846.

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Title The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
Author(s) Piancatelli, Chiara
Massi, Marta
Vocino, AndreaORCID iD for Vocino, Andrea orcid.org/0000-0002-5551-9059
Journal name Journal of strategic marketing
Start page 1
End page 21
Total pages 21
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2020
ISSN 0965-254X
1466-4488
Keyword(s) Museum atmosphere
brand trustworthiness
perceived quality
consumer behavioral intention
intention to recommend
intention to revisit
Notes Latest Article
Language eng
DOI 10.1080/0965254x.2020.1786846
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30139448

Document type: Journal Article
Collections: Faculty of Business and Law
Open Access Collection
Department of Marketing
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Created: Tue, 30 Jun 2020, 15:49:03 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.