'Old school' versus 'social media cool': Older advertising creatives' negotiation of professional identity in the digital economy

Barker, Richie and Brodmerkel, S 2019, 'Old school' versus 'social media cool': Older advertising creatives' negotiation of professional identity in the digital economy, in ANZCA 2019 : Making Sense: Data, Publics, Storytelling : Proceedings of the 2019 Australian and New Zealand Communication Association Conference, Canberra University, Canberra, A.C.T., pp. 1-1.

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Title 'Old school' versus 'social media cool': Older advertising creatives' negotiation of professional identity in the digital economy
Author(s) Barker, RichieORCID iD for Barker, Richie orcid.org/0000-0001-5908-8973
Brodmerkel, S
Conference name Australian and New Zealand Communication Association. Conference (2019 : Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 3-5 Jul. 2019
Title of proceedings ANZCA 2019 : Making Sense: Data, Publics, Storytelling : Proceedings of the 2019 Australian and New Zealand Communication Association Conference
Publication date 2019
Start page 1
End page 1
Total pages 1
Publisher Canberra University
Place of publication Canberra, A.C.T.
Keyword(s) Advertising creativity
Ageism
Social media
Professional identity
Language eng
Indigenous content off
Field of Research 200101 Communication Studies
HERDC Research category E3.1 Extract of paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30139791

Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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