Balancing creativity and organisational performance in an advertising agency network: a case study

Collier, Paul M, Ewing, Michael T and Cooper, Holly B 2020, Balancing creativity and organisational performance in an advertising agency network: a case study, Journal of marketing communications, pp. 1-25, doi: 10.1080/13527266.2020.1777580.

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Title Balancing creativity and organisational performance in an advertising agency network: a case study
Author(s) Collier, Paul M
Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Cooper, Holly BORCID iD for Cooper, Holly B orcid.org/0000-0003-0608-5239
Journal name Journal of marketing communications
Start page 1
End page 25
Total pages 25
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2020-06-16
ISSN 1352-7266
1466-4445
Keyword(s) performance measurement
advertising agency management
organisational culture
Language eng
DOI 10.1080/13527266.2020.1777580
Indigenous content off
Field of Research 1505 Marketing
2001 Communication and Media Studies
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30139821

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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