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Dynamic Maintenance Strategy for Word-of-Mouth Marketing

Peng, Hong, Huang, Kaifan, Yang, Lu-Xing, Yang, Xiaofan and Tang, Yuan Yan 2020, Dynamic Maintenance Strategy for Word-of-Mouth Marketing, IEEE Access, vol. 8, pp. 126496-126503, doi: 10.1109/ACCESS.2020.3007157.

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Title Dynamic Maintenance Strategy for Word-of-Mouth Marketing
Author(s) Peng, Hong
Huang, Kaifan
Yang, Lu-XingORCID iD for Yang, Lu-Xing orcid.org/0000-0002-9229-5787
Yang, Xiaofan
Tang, Yuan Yan
Journal name IEEE Access
Volume number 8
Start page 126496
End page 126503
Total pages 8
Publisher IEEE
Place of publication Piscataway, N.J.
Publication date 2020
ISSN 2169-3536
2169-3536
Keyword(s) Science & Technology
Technology
Computer Science, Information Systems
Engineering, Electrical & Electronic
Telecommunications
Computer Science
Engineering
WOM marketing
marketing profit
dynamic maintenance strategy
WOM propagation model
optimal control model
OPTIMAL-CONTROL MODELS
SERVICE
INFORMATION
Language eng
DOI 10.1109/ACCESS.2020.3007157
Indigenous content off
Field of Research 08 Information and Computing Sciences
09 Engineering
10 Technology
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30140795

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Created: Thu, 13 Aug 2020, 13:03:56 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.