Entrepreneurial relationship marketing in 19th century India – the case of railway contractor Joseph Stephens
Lagrosen, Stefan and Roy, Achinto 2020, Entrepreneurial relationship marketing in 19th century India – the case of railway contractor Joseph Stephens, Business History, pp. 1-16, doi: 10.1080/00076791.2020.1821659.
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Entrepreneurial relationship marketing in 19th century India – the case of railway contractor Joseph Stephens
Our paper is based on the diaries of Joseph Stephens, a 19th century Swedish railway contractor in British India. The Stephens’ diaries, discovered in 2008, are the only one of its kind, offering an insight into the life of a railway contractor from that era. The diaries reveal a web of networks and relationships that helped Stephens achieve success as a small-scale railway contractor. We use the theoretical lens of Gummesson’s entrepreneurial relationship marketing to analyse Stephens’ network of social and work relationships and find a connection between his networks and Gummesson’s framework. We contribute to literature by presenting a different perspective on railway contractors from that period and propose that business practices of the past can be studied vis-à-vis contemporary theories of entrepreneurship and marketing.
150301 Business Information Management (incl Records, Knowledge and Information Management, and Intelligence) 14 Economics 15 Commerce, Management, Tourism and Services 22 Philosophy and Religious Studies
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