Consumer motivations to create alternative consumption platforms

Bajaj, Deha, Steel, Marion, Ogden, Stephen and Rahman, Kaleel 2020, Consumer motivations to create alternative consumption platforms, Australasian Marketing Journal, vol. 28, no. 3, pp. 50-57, doi: 10.1016/j.ausmj.2020.06.001.

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Title Consumer motivations to create alternative consumption platforms
Author(s) Bajaj, Deha
Steel, Marion
Ogden, StephenORCID iD for Ogden, Stephen orcid.org/0000-0002-9035-0586
Rahman, Kaleel
Journal name Australasian Marketing Journal
Volume number 28
Issue number 3
Start page 50
End page 57
Total pages 8
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2020-08
ISSN 1441-3582
1839-3349
Keyword(s) Social Sciences
Business
Business & Economics
Motivations, Start-ups
Sharing economy
Collaborative consumption
PARTICIPATION
Language eng
DOI 10.1016/j.ausmj.2020.06.001
Indigenous content off
Field of Research 15 Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30141943

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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