The effects of QR delivered content on perceived product value

Acuti, Diletta, Vocino, Andrea, Mazzoli, Valentina and Donvito, Raffaele 2020, The effects of QR delivered content on perceived product value, Journal of strategic marketing, pp. 1-23, doi: 10.1080/0965254X.2020.1813794.

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Title The effects of QR delivered content on perceived product value
Author(s) Acuti, Diletta
Vocino, AndreaORCID iD for Vocino, Andrea orcid.org/0000-0002-5551-9059
Mazzoli, Valentina
Donvito, Raffaele
Journal name Journal of strategic marketing
Start page 1
End page 23
Total pages 23
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2020-08-28
ISSN 0965-254X
1466-4488
Keyword(s) Social Sciences
Business
Business & Economics
QR code
pull communication
hedonic
utilitarian
perceived value
smart technology
wine industry
Language eng
DOI 10.1080/0965254X.2020.1813794
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30142050

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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