New and novel business paradigms in and from China and India

Paul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen 2020, New and novel business paradigms in and from China and India, European Business Review, vol. 32, no. 5, pp. 758-800, doi: 10.1108/EBR-09-2020-0224.

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Title New and novel business paradigms in and from China and India
Author(s) Paul, Justin
Menzies, JaneORCID iD for Menzies, Jane
Zutshi, AmbikaORCID iD for Zutshi, Ambika
Cai, Huifen
Journal name European Business Review
Volume number 32
Issue number 5
Start page 758
End page 800
Total pages 16
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2020
ISSN 0955-534X
Keyword(s) China
Emerging countries
Summary PurposeThis paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores the challenges and opportunities in the post COVID period.Design/methodology/approachBased on content analysis, this study discusses contemporary topics such as innovation, exports, foreign direct investment, technology, social capital, board independence as part of corporate governance and explores novel themes such as consumer behaviour in regard to luxury brands and women entrepreneurship in an emerging country context in this paper.FindingsIt was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations has taken place as an aftermath of COVID-19 in the world.Originality/valueThis paper explores most of the unique dimensions of new and novel paradigms in the context of China and India.
Language eng
DOI 10.1108/EBR-09-2020-0224
Indigenous content off
Field of Research 1503 Business and Management
1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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