Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh, Tamaddoni, Ali, Stakhovych, Stanislav and Ewing, Michael 2021, Empirical decomposition of customer responses to discount coupons in online FMCG retailing, Journal of Retailing and Consumer Services, vol. 58, pp. 1-7, doi: 10.1016/j.jretconser.2020.102340.

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Title Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Author(s) Montazeri, SamanehORCID iD for Montazeri, Samaneh orcid.org/0000-0002-5943-3172
Tamaddoni, Ali
Stakhovych, Stanislav
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Journal name Journal of Retailing and Consumer Services
Volume number 58
Article ID 102340
Start page 1
End page 7
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2021-01
ISSN 0969-6989
Keyword(s) Discount coupons
Bayesian estimation
Customer heterogeneity
Price-based promotions
Language eng
DOI 10.1016/j.jretconser.2020.102340
Indigenous content off
Field of Research 1503 Business and Management
1505 Marketing
1506 Tourism
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30144727

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