The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets Grigsby-Duffy, Lily, Schultz, Sally, Orellana, Liliana, Robinson, Ella, Cameron, Adrian J., Marshall, Josephine, Backholer, Kathryn and Sacks, Gary 2020, The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets, International Journal of Environmental Research and Public Health, vol. 17, no. 23, pp. 1-17, doi: 10.3390/ijerph17239026. Attached Files Name Description MIMEType Size Downloads grigsbyduffy-healthinessoffood-2020.pdf Published version application/pdf 1.01MB 6 Title The healthiness of food and beverages on price promotion at promotional displays: A cross-sectional audit of australian supermarkets Author(s) Grigsby-Duffy, Lily Schultz, Sally Orellana, Liliana orcid.org/0000-0003-3736-4337 Robinson, Ella orcid.org/0000-0003-1960-0703 Cameron, Adrian J. orcid.org/0000-0002-0568-5497 Marshall, Josephine orcid.org/0000-0003-1189-3927 Backholer, Kathryn orcid.org/0000-0002-3323-575X Sacks, Gary orcid.org/0000-0001-9736-1539 Journal name International Journal of Environmental Research and Public Health Volume number 17 Issue number 23 Article ID 9026 Start page 1 End page 17 Total pages 17 Publisher MDPI Place of publication Basel, Switzerland Publication date 2020-12-03 ISSN 1661-7827 1660-4601 Keyword(s) food environment food policy health equity nutrition price promotion Science & Technology Life Sciences & Biomedicine Environmental Sciences Public, Environmental & Occupational Health Environmental Sciences & Ecology Summary Supermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken in 104 randomly selected stores from major Australian supermarket groups (Woolworths, Coles, Aldi and independents) in Victoria, Australia. Of the display space dedicated to foods with price promotions, three of the four supermarket groups had a greater proportion of display space devoted to unhealthy (compared to healthy) foods at each promotional location measured (end of aisles: 66%; island bins: 53%; checkouts: 88%). Aldi offered very few price promotions. Few measures varied by area-level socio-economic position. This study demonstrated that price promotions at prominent in-store locations in Australian supermarkets favoured unhealthy foods. Marketing of this nature is likely to encourage the purchase of unhealthy foods, highlighting the need for retailers and policy-makers to consider addressing in-store pricing and placement strategies to encourage healthier food environments. Language eng DOI 10.3390/ijerph17239026 Indigenous content off HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2020, The Author(s) Free to Read? Yes Use Rights Persistent URL http://hdl.handle.net/10536/DRO/DU:30146215 Document type: Journal Article Collections: Faculty of Health School of Health and Social Development Open Access Collection Related Links Link Description Link to full-text (open access)     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 10 Dec 2020, 14:39:30 EST Fri, 11 Dec 2020, 04:01:22 EST Sat, 09 Jan 2021, 01:32:14 EST Tue, 12 Jan 2021, 05:19:28 EST Mon, 22 Feb 2021, 14:18:30 EST Mon, 22 Feb 2021, 14:23:09 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 10 Abstract Views, 6 File Downloads  -  Detailed Statistics Created: Thu, 10 Dec 2020, 14:39:30 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.