Consumer responses to power changes in narratives

Habibi, Fatemeh 2019, Consumer responses to power changes in narratives, Ph.D. thesis, Department of Marketing, Deakin University.

Attached Files
Name Description MIMEType Size Downloads

Title Consumer responses to power changes in narratives
Author Habibi, Fatemeh
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D.
Thesis advisor Newton, JoshuaORCID iD for Newton, Joshua orcid.org/0000-0002-7892-361X
Date submitted 2019-02
Summary This study aimed to answer if a narrative featuring an anados character increase attitude towards that narrative and if self-determination mediate the relationship between anados-style narrative and attitude towards that narrative. Results confirmed that individuals preferred anados over statikos narratives, and that this effect arose because anados narratives inspired a sense of self-determination.
Language eng
Indigenous content off
Field of Research 150500
Socio Economic Objective 910403 Marketing
Description of original 159 p.
Copyright notice ┬ęThe author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30146627

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 5 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Tue, 12 Jan 2021, 09:18:31 EST by Kate Percival

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.