Communication and new media: From broadcast to narrowcast

Firmly grounded in a political economy approach, this new Canadian edition is an innovative introduction to media and communication that examines issues of ownership, access, and control as technologies combine to create new hybrid technologies that are changing the way we relate to each other and the world around us. Expertly adapted to meet the needs and interests of Canadian students, this text maintains a global perspective while integrating Canadian research, data, government policy and legislation, and examples throughout.