Consumer behaviour
book
posted on 2005-01-01, 00:00 authored by L Schiffman, David Bednall, A O`Cass, A Paladino, L KanukThe third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.
History
Pagination
1 - 653Publisher
Pearson Education AustraliaPlace of publication
Frenchs Forest, N.S.W.ISBN-13
9781741031638ISBN-10
174103163XEdition
3rdLanguage
engPublication classification
A3 Revision/new editionCopyright notice
2005, Pearson Education AustraliaUsage metrics
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