Consumer behaviour : an Asia Pacific approach
book
posted on 2006-01-01, 00:00 authored by R Blackwell, C D`Souza, Mehdi Taghian, P Miniard, J EngelApplies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.
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Pagination
1 - 536Publisher
ThomsonPlace of publication
South Melbourne, Vic.ISBN-13
9780170129770ISBN-10
0170129772Language
engNotes
Contents: 1. Consumer behavior and consumer research -- 2. How consumer analysis affects business strategy -- 3. The consumer decision process -- 4. Pre-purchase processes: need recognition, search and evaluation -- 5. Purchase -- 6. Post-purchase processes: consumption and evaluation -- 7. Demographics, psychographics and personality -- -- 8. Consumer motivation -- 9. Consumer knowledge -- 10. Consumer intentions, attitudes, beliefs and feelings -- 11. Culture, ethnicity and social class -- 12. Family and household influences -- 13. Group and personal influences -- 14. Making contact -- 15. Shaping consumers' opinions -- 16. Helping consumers to remember -- 17. Consumerism and beyond consumption -- Glossary.Publication classification
A2 Authored - otherCopyright notice
2006, Thomson Learning AustraliaUsage metrics
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