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Consumption, Production, and Entrepreneurship in the Time of Coronavirus A Business Perspective of the Pandemic
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posted on 2022-05-22, 00:00
authored by
Elena Gallitto
,
Marta Massi
,
Paul Harrison
Paul Harrison
By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. This book examines the impact of the continuing COVID-19 crisis on consumers and businesses.
History
ISBN-13
9783030931681
ISBN-10
3030931684
Edition
1
Language
eng
Publication classification
A7 Edited book
Editor/Contributor(s)
Gallitto E, Massi M, Harrison P
Publisher
Palgrave Macmillan
Place of publication
London, Eng.
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Keywords
Business & Economics
consumer psychology
consumer behavior
COVID-19
coronavirus
pandemic
crisis management
digital entrepreneurship
infulencer marketing
Licence
All Rights Reserved
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