Essentials of marketing research : an applied orientation
book
posted on 2004-01-01, 00:00 authored by N Malhotra, J Hall, M Shaw, Peter OppenheimA lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. Two of the authors are from Australian universities.<br>
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engNotes
Summarised version of the 2nd ed. of the same title published in 2002.Publication classification
A2 Authored - otherCopyright notice
2004, Pearson EducationISBN-13
9781741032215ISBN-10
1741032210Publisher
Pearson Education AustraliaPlace of publication
Frenchs Forest, NSWUsage metrics
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