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Lantana
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posted on 2004-01-01, 00:00 authored by Katherine BlashkiApplies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.
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Pagination
1 - 74Publisher
National Educational Advancement Programs (NEAP)Place of publication
Carlton, Vic.ISBN-13
9781864780888ISBN-10
1864780886Language
engPublication classification
A2 Authored - otherCopyright notice
2004, NEAPUsage metrics
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