Marketing
book
posted on 2004-01-01, 00:00 authored by P Kotler, L Brown, Stewart Adam, G ArmstrongThe most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.
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Pagination
1 - 944Publisher
Pearson EducationPlace of publication
AustraliaISBN-13
9781741031591ISBN-10
1741031591Edition
6thLanguage
engPublication classification
A3 Revision/new editionCopyright notice
2004, Pearson EducationUsage metrics
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