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Principles of marketing

book
posted on 2009-01-01, 00:00 authored by P Kotler, Stewart Adam, S Denize, G Armstrong
This new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia.

History

Pagination

1 - 627

Publisher

Pearson Education Australia

Place of publication

Frenchs Forest, N. S. W.

ISBN-13

9781442500419

Edition

4th

Language

eng

Publication classification

A3 Revision/new edition

Copyright notice

2009, Pearson Education

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