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Social marketing

Version 2 2024-06-06, 12:15
Version 1 2019-09-19, 09:04
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posted on 2024-06-06, 12:15 authored by Michael T Ewing
Harness commercial marketing techniques to spark social change! American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how and why" as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of "ambush" advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the "darker side" of globalization and liberalization and more!.

History

Pagination

1-1

ISBN-13

9780789017161

ISBN-10

0789017164

Edition

1st

Language

eng

Notes

Social Marketing has been co-published simultaneously as Journal of Nonprofit & Public Sector Marketing, Volume 9, Number 4 200l

Publication classification

A7.1 Edited book

Copyright notice

2001, Haworth Press

Editor/Contributor(s)

Ewing MT

Number of chapters

5

Publisher

Routledge

Place of publication

New York, N.Y.

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