Sport business in the global marketplace
Version 2 2024-06-16, 13:01
Version 1 2003-01-01, 00:00
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posted on 2024-06-16, 13:01 authored by H Westerbeek, A SmithSport business in the global marketplace
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engNotes
Contents: Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!Publication classification
A1 Books - authored - researchCopyright notice
2003, Palgrave MacmillanPagination
1-240ISBN-13
9781403903006ISBN-10
140390300XPublisher
Palgrave MacmillanPlace of publication
HampshireUsage metrics
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