Sport business in the global marketplace

Westerbeek, Hans; Smith, Aaron

File(s) under permanent embargo

Sport business in the global marketplace

book

posted on 2003-01-01, 00:00 authored by Hans Westerbeek, Aaron Smith

Sport business in the global marketplace

History

Pagination

1 - 240

Publisher

Palgrave Macmillan

Place of publication

Hampshire

ISBN-13

9781403903006

ISBN-10

140390300X

Language

eng

Notes

Contents: Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!