Strategy and markets : how good thinking multiplies marketing effectiveness

https://hdl.handle.net/10536/DRO/DU:30036112
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posted on 2010-01-01, 00:00 authored by Alvin LeeAlvin Lee

Strategy and markets : how good thinking multiplies marketing effectiveness

History

Language

eng

Publication classification

A1.1 Books - authored - research

Copyright notice

2010, Cengage Learning Australia

Editor/Contributor(s)

B Day

Pagination

1 - 205

ISBN-13

9780170193962

ISBN-10

0170193969

Publisher

Cengage, Australia

Place of publication

Melbourne

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Licence

All Rights Reserved

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