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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

Version 2 2024-06-03, 01:06
Version 1 2023-10-10, 05:29
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posted on 2024-06-03, 01:06 authored by Karen E Sutherland, Richie BarkerRichie Barker
Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

History

ISBN-13

9789819940004

ISBN-10

9819940001

Language

eng

Publication classification

A1 Books - authored - research

Number of chapters

12

Publisher

Palgrave Macmillan

Place of publication

London, Eng.

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    Research Publications

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