Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

book

posted on 2024-06-03, 01:06 authored by Karen E Sutherland, Richie BarkerRichie Barker

Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

History

Publisher DOI

https://doi.org/10.1007/978-981-99-4001-1

ISBN-13

9789819940004

ISBN-10

9819940001

Language

eng

Publication classification

A1 Books - authored - research

Number of chapters

12

Publisher

Palgrave Macmillan

Place of publication

London, Eng.

Publication URL

http://doi.org/10.1007/978-981-99-4001-1

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Keywords

Business & Economics 200101 Communication Studies 950204 The Media 470101 Communication studies 130204 The media School of Communication and Creative Arts

Licence

All Rights Reserved

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