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Wine tourism and subsequent wine purchase behaviour

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posted on 2008-01-01, 00:00 authored by B O'Mahony, J Hall, L Lockshin, L Jago, G Brown
Wine Tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives, however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.

History

Pagination

1 - 47

Publisher

CRC for Sustainable Tourism Pty Ltd

Place of publication

Gold Coast, Qld.

ISBN-13

9781920965303

ISBN-10

1920965300

Language

eng

Publication classification

A5 Minor research monograph

Copyright notice

2008, CRC for Sustainable Tourism Pty Ltd

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