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A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale

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posted on 2024-09-09, 04:38 authored by Casey L Donoho, Michael PolonskyMichael Polonsky, Michael J Swenson, Joel Herche
A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale

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Pagination

101-116

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Language

en

Publication classification

B1 Book chapter

Publisher

Routledge

Title of book

Cross-National Consumer Psychographics

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    All Rights Reserved

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