A Cross Category Analysis of Food Advertising Effects

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posted on 2024-06-13, 15:34 authored by MT Ewing, J Napoli, ED Plessis

A Cross Category Analysis of Food Advertising Effects

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1.
DOI - Is version of https://doi.org/10.1007/978-3-319-13078-1_7

Publication classification

B1.1 Book chapter

Pagination

26-

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319130774

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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All Rights Reserved

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