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A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale

Version 2 2024-06-03, 13:46
Version 1 2023-02-06, 03:28
chapter
posted on 2024-06-03, 13:46 authored by CL Donoho, Michael PolonskyMichael Polonsky, D Cohen, AL Balazs, J Herche, MJ Swenson, M Smith, K Fabes
A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale

History

Pagination

197-

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319131436

Publication classification

B1.1 Book chapter

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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