A Theoretical Framework for Establishing and Managing Mutual Brand Knowledge
Version 2 2024-06-19, 10:24
Version 1 2023-02-06, 03:26
chapter
posted on 2024-06-19, 10:24 authored by P Berthon, M Ewing, J NapliA Theoretical Framework for Establishing and Managing Mutual Brand Knowledge
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187-Publisher DOI
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2363-6165eISSN
2363-6173ISBN-13
9783319118444Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing SciencePublication URL
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