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A Wakening the Tiger: Managing South East Asian Brands in the Global Economy

Version 2 2024-06-19, 10:24
Version 1 2023-02-06, 03:26
chapter
posted on 2024-06-19, 10:24 authored by MT Ewing, J Napoli, B Ramaseshan, A Money
A Wakening the Tiger: Managing South East Asian Brands in the Global Economy

History

Pagination

143-

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319119267

Publication classification

B1.1 Book chapter

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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