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A critical review of the value concept in the international marketing context

Version 2 2024-06-04, 05:54
Version 1 2021-06-11, 08:15
chapter
posted on 2024-06-04, 05:54 authored by SI Khan, Ho Yin WongHo Yin Wong, P Sultan
A critical review of the value concept in the international marketing context

History

Chapter number

5

Pagination

126-144

Publisher DOI

ISBN-13

9780367209483

Edition

1st

Language

eng

Publication classification

B1 Book chapter

Extent

8

Editor/Contributor(s)

Marinov MA

Publisher

Routledge

Place of publication

New York, N.Y.

Title of book

Value in marketing : retrospective and perspective stance

Series

Routledge Frontiers in the Development of International Business, Management and Marketing

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing3506 Marketing

    Licence

    All Rights Reserved

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