A model of brand salience
chapter
posted on 2011-01-01, 00:00 authored by Julian Vieceli, Robin ShawA model of brand salience
History
Title of book
Perspectives on brand managementChapter number
7Pagination
122 - 137Publisher
Tilde University PressPlace of publication
Prahran, Vic.ISBN-13
9780734610652Edition
1stLanguage
engPublication classification
B1.1 Book chapter; B Book chapterCopyright notice
2011, Tilde University PressExtent
9Editor/Contributor(s)
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