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A multilevel social network perspective on IT adoption

chapter
posted on 2012-01-01, 00:00 authored by Heidi Tscherning
Adoption of technologies has long been a key area of research in the information systems (IS) discipline, and researchers have thus been interested in the attributes, beliefs, intentions, and behaviors of individuals and organisations that could explain information and communication technology (ICT) adoption. The focal unit of adoption has mainly been individuals and organisations, however, research at group or social network level as well as the inter-organizational level have recently gained increased interest from IS researchers. This recent focus supports the view of the world as being the sum of all relations. Various social network theories exist that seek to emphasize different proficiencies of social networks and explain theoretical mechanisms for behavior in social networks. The core idea of these theories is that social networks are valuable, and the relations among actors affect the behavior of individuals, groups, organizations, industries, and societies. IS researchers have also found that social network theory can help explain technology adoption. Some researchers, in addition, acknowledge that most adoption situations involve phenomena occuring at multiple levels, yet most technology adoption research applies a single level of analysis. Multilevel research can address the levels of theory, measurement, and analysis required to fully examining research questions. This paper therfore adapts the Coleman diagram into the Multi-level Framework of Technology. Adoption in order to explain how social network theory, at the individual and social network level, can help explain adoption of ICT. As Coleman (1990) attempts to create a link between the micro and macro level in a holistic manner, his approach is applicable in explaining ICT adoption

History

Title of book

Information systems theory : explaining and predicting our digital society

Series

Integrated Series in Information Systems Volume 28

Chapter number

20

Pagination

409 - 439

Publisher

Springer-Verlag

Place of publication

New York, N. Y.

ISBN-13

9781441961075

ISBN-10

1441961070

Language

eng

Publication classification

B1.1 Book chapter

Copyright notice

2012, Springer

Extent

22

Editor/Contributor(s)

Y Dwivedi, M Wade, S Schneberger

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