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An Exploratory Investigation of Sport Sponsorship by Small Business in Australia

Version 2 2024-06-03, 13:46
Version 1 2023-02-06, 03:44
chapter
posted on 2024-06-03, 13:46 authored by Michael PolonskyMichael Polonsky, M Casey, S Murphy, K Portelli, YV Velzen, D Sandler
An Exploratory Investigation of Sport Sponsorship by Small Business in Australia

History

Pagination

529-

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319173108

Publication classification

B1.1 Book chapter

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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