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An analysis on human personality and hotel web design : a Kohonen network approach
Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.
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Title of book
Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011Chapter number
46Pagination
573 - 585Publisher
Springer-VerlagPlace of publication
Wien, AustriaISBN-13
9783709105023Language
engPublication classification
B1 Book chapterCopyright notice
2011, Springer-Verlag/WienExtent
48Editor/Contributor(s)
R Law, M Fuchs, F RicciUsage metrics
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