Deakin University
Browse

File(s) under permanent embargo

An introduction to contemporary public relations theory

chapter
posted on 2014-01-01, 00:00 authored by Bronwyn Kirby
It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successfulcampaign.The first half of the book provides the foundations on which successful campaigns are built: theory, ...

History

Chapter number

3

Pagination

29-45

ISBN-13

9780195578621

ISBN-10

0195578627

Edition

2nd

Language

eng

Publication classification

B1 Book chapter

Extent

15

Editor/Contributor(s)

Sheehan M, Xavier R

Publisher

Oxford University Press

Place of publication

Melbourne, Vic.

Title of book

Public relations campaigns

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC