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An introduction to contemporary public relations theory

chapter
posted on 2014-01-01, 00:00 authored by Bronwyn Kirby
It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successfulcampaign.The first half of the book provides the foundations on which successful campaigns are built: theory, ...

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Chapter number

3

Pagination

29-45

ISBN-13

9780195578621

ISBN-10

0195578627

Edition

2nd

Language

eng

Publication classification

B1 Book chapter

Extent

15

Editor/Contributor(s)

Sheehan M, Xavier R

Publisher

Oxford University Press

Place of publication

Melbourne, Vic.

Title of book

Public relations campaigns

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