Are Stakeholders Included in the Green New Product Development Process

chapter

posted on 2023-02-06, 03:58 authored by Michael PolonskyMichael Polonsky, J Ottman

Are Stakeholders Included in the Green New Product Development Process

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1007/978-3-319-17320-7_30

Publication classification

B1.1 Book chapter

Pagination

120-

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319173191

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Usage metrics

Categories

No categories selected

Keywords

Uncategorised value

Licence

All Rights Reserved

Exports