Are Stakeholders Included in the Green New Product Development Process

chapter

posted on 2023-02-06, 03:58 authored by Michael PolonskyMichael Polonsky, J Ottman

Are Stakeholders Included in the Green New Product Development Process

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Pagination

120-

Publisher DOI

https://doi.org/10.1007/978-3-319-17320-7_30

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319173191

Publication classification

B1.1 Book chapter

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publication URL

http://dx.doi.org/10.1007/978-3-319-17320-7_30

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