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Beyond branding: The role of booktowns in building a relational marketplace

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posted on 2025-06-02, 04:06 authored by M Kennedy
Beyond branding: The role of booktowns in building a relational marketplace

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Language

eng

Publication classification

B1.1 Book chapter

Extent

16

Editor/Contributor(s)

Frost W, Laing J

Chapter number

14

Pagination

183-196

ISBN-13

9781315415291

Publisher

Routledge

Place of publication

London, Eng.

Title of book

Exhibitions, Trade Fairs and Industrial Events

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