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Big Data Analysis and Customer Engagement of Live Streaming

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posted on 2025-03-24, 05:05 authored by Xiaofei Song, Mengyao Fu
Big Data Analysis and Customer Engagement of Live Streaming

History

Chapter number

8

Pagination

113-128

Open access

  • No

ISBN-13

9781040313916

ISBN-10

1040313914

Edition

1st

Language

eng

Extent

14

Editor/Contributor(s)

Xu X, Zhao M, Wang MY

Publisher

Taylor & Francis

Place of publication

London, Eng.

Title of book

Chinese Social Media II Insider, Intercultural and Interdisciplinary Perspectives

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