Born globals : how are they different?

chapter

posted on 2012-01-01, 00:00 authored by Ho Yin WongHo Yin Wong, B Merrilees

Born globals : how are they different?

History

Chapter number

15

Pagination

305-329

ISSN

1474-7979

ISBN-13

9781781900161

ISBN-10

1781900167

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2012, Emerald Group Publishing

Extent

16

Editor/Contributor(s)

Zou S, Swan S

Publisher

Emerald Group Publishing

Title of book

Interdisciplinary approaches to product design, innovation, & branding in international marketing

Series

Advances in international marketing, v.23

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Categories

No categories selected

Keywords

international success commitment capabilities branding born globals 150503 Marketing Management (incl Strategy and Customer Relations)910403 Marketing

Licence

All Rights Reserved

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