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Brand community management via Google+

Version 2 2024-06-03, 03:07
Version 1 2024-03-08, 02:16
chapter
posted on 2024-06-03, 03:07 authored by Michael North, Cong Li, Fan Yang, Jiangmeng Liu
Brand community management via Google+

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Chapter number

13

Pagination

144-156

ISBN-13

9781315766201

Language

eng

Extent

20

Editor/Contributor(s)

Hutchins AL, Tindall NTJ

Publisher

Routledge

Place of publication

London, Eng.

Title of book

Public Relations and Participatory Culture : Fandom, Social Media, and Community Engagement

Series

Routledge New Directions in Public Relations and Communication Research

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