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Brand community management via Google+
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Version 1 2024-03-08, 02:16
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posted on 2024-06-03, 03:07 authored by Michael North, Cong Li, Fan Yang, Jiangmeng LiuBrand community management via Google+
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Chapter number
13Pagination
144-156Publisher DOI
ISBN-13
9781315766201Language
engExtent
20Editor/Contributor(s)
Hutchins AL, Tindall NTJPublisher
RoutledgePlace of publication
London, Eng.Title of book
Public Relations and Participatory Culture : Fandom, Social Media, and Community EngagementSeries
Routledge New Directions in Public Relations and Communication ResearchUsage metrics
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