Branding museums in the global marketplace
Version 2 2024-06-17, 06:14
Version 1 2014-10-27, 16:43
chapter
posted on 2024-06-17, 06:14 authored by AM HedeBranding museums in the global marketplace
History
Chapter number
5Pagination
151-159ISBN-13
9780750680653ISBN-10
0750680652Language
engPublication classification
B1 Book chapterCopyright notice
2007, ElsevierExtent
10Editor/Contributor(s)
Rentschler R, Hede AMPublisher
ElsevierPlace of publication
Amsterdam, NetherlandsTitle of book
Museum marketing: competing in the global marketplaceUsage metrics
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