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Branding museums in the global marketplace

chapter
posted on 2007-01-01, 00:00 authored by Anne-Marie Hede
Branding museums in the global marketplace

History

Title of book

Museum marketing: competing in the global marketplace

Chapter number

5

Pagination

151 - 159

Publisher

Elsevier

Place of publication

Amsterdam, Netherlands

ISBN-13

9780750680653

ISBN-10

0750680652

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2007, Elsevier

Extent

10

Editor/Contributor(s)

R Rentschler, A Hede

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