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Branding museums in the global marketplace
Version 2 2024-06-17, 06:14
Version 1 2014-10-27, 16:43
chapter
posted on 2007-01-01, 00:00 authored by Anne-Marie HedeBranding museums in the global marketplace
History
Title of book
Museum marketing: competing in the global marketplaceChapter number
5Pagination
151 - 159Publisher
ElsevierPlace of publication
Amsterdam, NetherlandsISBN-13
9780750680653ISBN-10
0750680652Language
engPublication classification
B1 Book chapterCopyright notice
2007, ElsevierExtent
10Editor/Contributor(s)
R Rentschler, A HedeUsage metrics
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