Deakin University
Browse

File(s) under permanent embargo

Branding the individual

chapter
posted on 2005-01-01, 00:00 authored by H McDonald, Julian Vieceli
This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.

History

Title of book

Personal branding : an introduction

Pagination

16 - 26

Publisher

Magnus School of Business

Place of publication

Hyderbad, India

Language

eng

Publication classification

B2 Book chapter in non-commercially published book

Editor/Contributor(s)

S Kambhammetta, N Venkata

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Untagged

    Licence

    All Rights Reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC